1. Optimisation of website
A website is a place where users get to interact with what you’re offering, whether it be a product, service, or content. Therefore, the users should have a good experience while navigating through your site. For the search engines to be sure of that, the site needs to be optimized accordingly. The internal linking structure between the pages should be proper. The meta tags — title and description should be well defined being relevant to the content. Is the alt-text defined for your images? If not, work on it. Working on the aspects of On-Page SEO will yield better results.
2. Keyword analysis to get huge traffic
Suppose you are dealing in footwear products and are competing with several other similar e-commerce sites. In a scenario of high competition, it would be tough to rank on the first page. However, with keyword research, you can list the traffic keywords that are relevant to your content. Analyzing and implementing the obtained result could see an improvement in your site’s ranking. We are not suggesting keyword stuffing but doing what is meaningful to the user. Even if keyword stuffing does get you traffic, it will provide you zero value.
3. Competitive analysis for wide ideas
Your competitor performing better even after having a fast-loading website with a good interface? Then maybe it’s time to introspect and modify your current strategies. Make a list of the top better-performing websites competing with you and determine the different aspects. What kind of keywords are they targeting? Do they offer a service that you don’t? Are your customers satisfied with your customer support? These are few areas you can tap into and think about reasonable changes. If nothing is working right, there’s no harm in experimenting with a different online strategy.
4. Update your rusty content to invite more traffic
Have content on your website that was published years ago? The content needs to be up to date with the relevant and latest information on the topic. For example, a blog on ‘Best ways to increase website traffic’ written a decade ago won’t be of any value to a user reading it in 2021. The strategies that could have worked a decade ago are good as dead now as SEO has evolved with updates to it about which the reader is well aware. The search engine algorithm is well programmed to understand fresh and relevant content for the user’s query.
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